I'm in the business of marketing--and it's a good business to be in--mainly because I love the psychology behind messaging. Every once in awhile I notice a little marketing tactic and I think, "that's really clever." I'm the first person to admit that I will become a brand loyalist when a company goes the extra mile to throw in the little things. It's all about the little things.
My tea, for example. It's one small pleasure in a morning full of busy-ness. I crack open my Yogi tea and there's a personalized little note, like a small hug from an old friend to start my day. I bought the tea because on an impulse, Ginger sounded good. I can't lie, the fact that they have killer packaging and the added touch of a personalized thought will keep me coming back for more.
What does that say about marketing? Maybe if we focus more on the little things, the "big picture" will come into clearer focus?
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